Chip Kelly is expected to return as UCLA’s head football coach for the 2024 season, and fans are not happy about that news.

Reporting from Bruin Report Online on Monday suggested Kelly will return for his seventh season after UCLA was able to defeat USC at the Coliseum on Nov. 18. The Bruins sandwiched that win with embarrassing losses to Arizona State and Cal at the Rose Bowl, but the crosstown rivalry victory was enough to secure Kelly’s spot for UCLA’s Big Ten debut.

That news was met with widespread frustration on social media. It also seems to have prompted someone to fly a banner over campus.

On Tuesday, The L.A. Times’ Ben Bolch spotted a plane flying a banner that read “Read the room — fire Chip Kelly.”

According to Bolch, one UCLA fan helped raise $2,060 for the roughly 30-minute flyover. The banner refers to UCLA athletic director Martin Jarmond’s “read the room” response on social media to a fan who wanted Kelly fired after the USC game.

“We are flying it to show our discontent with the Chip Kelly tenure, which has been a failure,” the fan told The Times. “He’s been at UCLA and has gone 34-34, poor recruiting, zero donor interaction and the list goes on.”

Kelly said after the USC game he had the backing of UCLA’s administration. Reports that he was “likely” to be fired were deemed inappropriate and inaccurate. Kelly then said after the 33-7 loss to Cal last Saturday he was not worried about his job.

In Kelly’s six years with the program, he won nine games in a season only once (2022) and has yet to win a bowl game. Kelly’s 34-34 record is the fourth-worst of any coach in program history who received at least multiple seasons. Kelly touted his 24-13 record over the last three seasons following the Cal defeat, but each of those seasons ended without UCLA seriously contending for a Pac-12 title.

Fans were not happy in the aftermath of the Cal game, and “Fire Chip Kelly” was trending on social media Monday night once it was made public UCLA intended to keep him.

UCLA is 7-5 and it still has a bowl game to play before the season officially concludes. A win would give UCLA three consecutive seasons with at least eight victories. Mora (2012-15) and Terry Donahue (1984-88) are the only other UCLA coaches to do that in the last 60 years.