Colorado AD Rick George is the man largely responsible for bringing in Deion Sanders as head coach of the Buffs. So far, George is loving the impact of “Coach Prime” on the program.

There has undeniably been a buzz around the program since Sanders came on board, including for the spring game. For the first time since the 1980s, Colorado sold tickets to the spring game at $10 apiece and sold out the event.

In a conversation with Brian Howell of Buffzone, George announced the program will turn a profit of roughly $200,000 from the spring game.

That figure includes around $343,000 in ticket sales revenue and an additional $143,000 in concessions. The Buffs also generated around $123,000 in revenue from the team store.

“Just the merchandise sales was the largest we’ve had of any home game this past year, so that in itself was good,” George said. “Obviously when you have 47,000 people there, there’s revenue that’s generated from that, and concessions.

“It was positive revenue for us and it was really good exposure for us to be on national TV. It was a good day for Colorado athletics.”

That buzz is also carrying over into anticipation for the 2023 football season. Howell included that Colorado’s single-game tickets went on sale Wednesday and sold 11,273 tickets, a record day for the program.