Caleb Williams wants to talk about mental health.

The USC quarterback recently worked in collaboration with a number of organizations on a student-produced PSA addressing mental health issues on college campuses. Williams opened up on his first year of college in a PSA encouraging young people to check in with their peers and have open conversations about mental health.

Williams’ charitable foundation, Caleb Cares, partnered with the Ad Council, the American Foundation for Suicide Prevention, The Jed Foundation, and the USC Annenberg School for Communication and Journalism to cut the national PSA, which was unveiled on Tuesday.

A year ago, Williams painted the suicide prevention number on his fingernails as a gesture to bring awareness to mental health issues. The PSA and subsequent campaign — Seize the Awkward — is the latest effort from the young USC quarterback to have an impact beyond the football field.

“I was trying to figure out a better way to reach out and help any way and attack something that isn’t being attacked as aggressively as it should,” Williams told ESPN’s Pete Thamel.

“We do get the idea that football players should be tough or this and that,” he continued. “I’m still human. My right guard and left tackle are still human, and those are the baddest dudes on the football field. We’re all human.”