Arizona head coach Jedd Fisch is doing all he can to sell the 2022 Arizona Wildcats.

“(From) 1980 to 2000, University of Arizona football won 63% of its games,” Fisch said at Pac-12 Media Day last week. “They were third in the Pac-12, tied with USC, during that time. From 2001 to 2021, we did not do that. We’re sitting in a situation where we were winning about 45% of our games. We need to change that, and that is our goal, that is what we’ll do. We believe that this year is the first year of the rebuild, and we’re really excited about how that’s going.”

Fisch’s crew went just 1-11 last season, marking the fourth straight year without a winning record. That’ll take its toll on any fanbase, but Fisch is hopeful Wildcat fans turn out for the new season after an offseason of dramatically reshaping the roster.

The Arizona Daily Star’s Michael Lev pointed out that Fisch has taken out a full-page ad in the Sunday edition of the paper calling on fans to help “shatter the home game attendance records” during the new season.

“The heat and late games make the desert hard for opponents, but 50,000 screaming Wildcats is what makes Arizona Stadium one of the hardest places to play in the country,” Fisch wrote. “Our fans are game-changing and we need you.

“Sept. 10 is our home-opener against SEC foe, Mississippi State and we need you in the stands. We have seven outstanding home games this season and we want to shatter the home game attendance records. ‘It’s personal’ is not just a saying. It’s personal to every player in our locker room, every Arizona football staff member, and the whole Wildcat community that you join us each home game and support our program. Each Saturday, we will give you our best. We ask the same from you.”

Fisch called on fans to purchase season tickets, available here.

The Wildcats averaged 34,900 fans at home games last season, a mark that ranked 10th in the Pac-12. Arizona Stadium capacity is listed at 50,782.

Arizona opens its season on the road on Sept. 3 against San Diego State, with kickoff set for 12:30 p.m. PT. The home-opener against Mississippi State is slated for an 8 p.m. PT kick the following weekend.