Michael Penix Jr. and Rome Odunze became the first college football athletes to sign an NIL deal with adidas on Tuesday.

The brand says the two Washington stars will “proudly represent the three stripes” and participate in brand marketing campaigns. Washington is already partnered with adidas as the school’s official athletics apparel provider, and with Penix looking like a legitimate threat to win the Heisman Trophy this season, furthering the partnership between UW and adidas makes a ton of sense.

“I couldn’t be happier to be teaming up with the adidas family, I’ve been in the three stripes my entire college career and their support has meant a lot to me. I’m excited about this unique opportunity to help further the brand and I’m appreciative of their investment in my university, my teammates, and myself,” Penix said in a statement. “Adidas has shown that they’re committed to student-athletes across the country and I’m thankful to be a part of their commitment.”

Added Odunze: “It’s an honor to be joining the adidas family as one of the brand’s first football NIL athletes. Adidas is committed to empowering me to shape my brand and my future, and I’m looking forward to inspiring the next generation of athletes.”

Washington softball infielder Kinsey Fielder has also signed as an NIL athlete with adidas.

You can read more about the deal here.