Utah begins the most anticipated season in recent history on Saturday in The Swamp against the Florida Gators.

The seventh-ranked Utes are after a spot in the College Football Playoff in 2022. A Pac-12 title and a Rose Bowl berth last year put the program in prime position to take that next step. Talking season is over. It’s time to play some ball.

And on Friday night, the program released a Week 1 hype video with the same message.

“Outside, it’s loud, messy, guesses,” the narration says over the video. “But inside, it’s focused, it’s clear, and the mission is certain — win.”

The Utes are only viewed as a slim favorite in Saturday’s game against the Gators. Florida is coming off a 6-7 season and will bring a new coaching staff into the contest, but there’s plenty of talent still on the roster.

After a 10-4 year last season, the Utes are viewed as a team that can make a real run at a CFP spot. A win over the Gators would be a necessary first step toward that goal.

Kickoff is set for 4 p.m. PT on ESPN Saturday.