USC wideout Jordan Addison and defensive lineman Tuli Tuipulotu will be cruising the streets of Los Angeles this year in new Mercedes-Benz S500s.

The two are part of a new partnership between USC’s official NIL partner, BLVD, and Fletcher Jones Automotive Group that was officially announced on Wednesday. Through the newly formed partnership, USC student-athletes will have exclusive access to vehicles from the largest Mercedes-Benz dealer in the United States.

Addison and Tuipulotu will have access to the cars, but they won’t own them. BLVD says more athletes will have access to the program “in the near future.”

The founder and CEO of Stay Doubted, the media company USC partnered with to create BLVD, explained the deal a bit in a video shared to social media.

BLVD officially launched earlier this week, promising planned content featuring prominent USC student-athletes across multiple sports to be rolled out in the coming weeks. Quarterback Caleb Williams was featured in a video on Monday. They hosted a luncheon with current and former USC linemen on Tuesday.

BLVD also promised multiple major brand partnerships to be announced in the future.

Mercedes-Benz is quite the starter.

Those cars, by the way, are valued at around $120,000. USC isn’t messing around in the NIL space. You can read more about what BLVD is here and here.