Caleb Williams delivers headphones to USC men's basketball ahead of NCAA Tournament
Caleb Williams probably just didn’t want the men’s team to feel left out.
A few weeks after utilizing his NIL deal with Beats By Dre to gift the USC women’s basketball program new headphones ahead of their Pac-12 Tournament run, the USC quarterback circled back and did the same thing for the USC men’s basketball program.
— USC Football (@USC_FB) March 14, 2022
Beats By Dre was Williams’ first announced partnership after enrolling at USC. The brand announced the pairing on Feb. 4. Since transferring from Oklahoma to Southern Cal, Williams has inked NIL deals with partners like Fanatics, a grooming brand called Faculty, and a Beverly Hills-based real estate private equity fund, among others.
The belief is that Williams intends to continue sharing the wealth with his USC teammates when it comes to NIL earnings, and it looks like that won’t just include his gridiron brothers. While it does probably make the gesture easier to pull off that Williams and Beats are in partnership with each other, it’s important to remember he doesn’t have to be doing any of this. Williams appears to be all-in on making his new home his true home.
The Trojans earned a 7-seed in the Midwest Region by the NCAA Tournament selection committee when the bracket was revealed on Sunday. They’ll begin play on Friday against 10-seed Miami (FL) in Greenville, South Carolina.
This is the second straight season the Trojans have gone dancing and their 19th overall appearance. Head coach Andy Enfield, who signed a contract extension through the 2027-28 season last week, has led USC to four tournament appearances, the most of any coach in school history.