Stanford announces new partnership with Fanatics, players to make money from jersey sales
Stanford announced on Tuesday that it’ll be joining a growing list of athletic departments across the country who’ll partner with Fanatics and OneTeam Partners to sell football jerseys with the name and number of current players on the team.
Fanatics will offer customizable Nike football jerseys available prior to kickoff this fall. More information about how fans can purchase the jerseys of their favorite Cardinal football players will be announced at a later date, Stanford says.
Players who opt into the program will be able to monetize their jersey sales.
“We are excited about this new opportunity to bring our student-athletes’ name, image and likeness value to market through co-branded, licensed football jerseys” Stanford athletic director Bernard Muir said in a release. “I believe this will be a wonderful opportunity for our student-athletes and our fans, and we hope to lead the way in partnering to develop similar opportunities across more Cardinal sports programs in the future.”
OneTeam will administer the group rights of the college athletes included in the program, and athletes will have the opportunity to opt into the program through the free COMPASS NIL app.
The Cardinal will join a select group of schools around the country that includes Washington, Georgia, Florida State, Texas, and LSU that will offer the option for its student-athletes.
In the era of NIL, anything is a recruiting advantage, and this might prove to be a key one for Stanford.