Pac-12 student-athletes will soon get paid for sharing highlights on Twitter.

Opendorse, a leading athlete marketplace and NIL technology company, announced on Thursday it has reached a new partnership with Twitter that will allow Pac-12 student-athletes to monetize video content shared to the platform. The deal is considered to be the first of its kind and will allow athletes to earn ad revenue from personalized game highlights shared to Twitter.

Tempus Ex Machina, a sports technology startup that has partnered with the Pac-12 to produce highlight clips for the league’s student-athletes. The company promises to deliver low-latency data and video to all Pac-12 student-athletes—beginning with football and basketball—immediately after games.

“The Pac-12 was the first conference to make its game highlights available to student-athletes for NIL purposes, and now, through our all-encompassing data and technology partnership, we can offer Pac-12 student-athletes something they’ve never been able to utilize before for their own financial benefit,“ Tempus Ex COO Annie Gerhart said in a release. “Our technology is ready for social media companies to create turnkey monetization programs that student-athletes can opt into and begin to earn compensation on their own highlights.”

And that’s where Opendorse comes in.

“The Pac-12 is committed to providing our student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands,” Pac-12 commissioner George Kliavkoff said in a release.  “Our partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today’s announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building.”

Tempus Ex claims to be the only available solution on the market that can deliver every angle of every play from a game to the athlete immediately after games. Pac-12 student-athletes will be able to opt into the service here. Opendorse says it will review applications and send offers to those chosen to participate.