The Pac-12 announced Monday morning the formation of the Pac-12 Football Alumni Council, what the conference is calling a first-of-its-kind melding of current and former Pac-12 football leaders to help aid the conference’s football strategy and promotion efforts.

Here’s what the league hopes to accomplish with the council, per a release:

The Council is designed to leverage the knowledge and promotional power of prominent Pac-12 football alumni in support of the Pac-12’s football goals, which include elevating the football brands of all schools and the Pac-12, supporting recruiting efforts, and ultimately maximizing CFP selections and winning national championships.

After appearances in two of the first three editions of the College Football Playoff, the Pac-12 has been shut out of five straight fields.

Membership on the council is expected to grow over time, per a release, but initial members include: Scooby Wright (Arizona), Brandon Sanders (Arizona), Eric Allen (Arizona State), Justin Forsett (Cal), Shane Vereen (Cal), Alex Mack (Cal), Chad Brown (Colorado), Mike Pritchard (Colorado), Mike Bellotti (Oregon), Tyrell Crosby (Oregon), Steven Jackson (Oregon State), Brandin Cooks (Oregon State), Toby Gerhart (Stanford), Zach Ertz (Stanford), Toi Cook (Stanford), Johnathan Franklin (UCLA), Marcedes Lewis (UCLA), Derrick Deese (USC), Tim McDonald (USC), Steve Smith (Utah), Lincoln Kennedy (Washington), Brock Huard (Washington), Dana Hall (Washington), and Jack Thompson (Washington State).

Led by the conference’s senior associate commissioner for football operations, Merton Hanks, the Council held its initial set of meetings last month and around the Pac-12 Championship Game in Vegas. Discussions centered around building the Pac-12 brand through various key mediums.

“The Pac-12 consistently produces high performing and marquee NFL players along with former football student-athletes who go on to incredibly successful careers both within and beyond the gridiron,” said Hanks in a release. “We are committed to building deeper relationships with our football alumni through substantive engagement on football matters. Our Pac-12 Football Alumni Council boasts unmatched football knowledge and national fan followings, and we look forward to working with them to support Pac-12 football across both promotional and strategic levels.”