The Holiday Bowl has a new sponsor for the 2023 game.

DIRECTV is the new sponsor for the game and the bowl will officially be called the DIRECTV Holiday Bowl, the bowl announced Thursday.

“We are sincerely so excited and proud to announce this partnership with DIRECTV,” said Dennis DuBard, 2023/24 president of Sports San Diego, the group that produces the annual Holiday Bowl game. “DIRECTV is a respected industry leader, a sports powerhouse and an incredible brand. We look forward to working closely with their team and presenting yet another amazing San Diego bowl experience for the student-athletes, bands, spirit squads, and visiting and local fans alike. We can’t wait for December 27.”

The 2023 DIRECTV Holiday Bowl will be played Dec. 27 at Petco Park. The game is a matchup of teams from the Pac-12 and the ACC.

Last season, the game was played between Oregon and North Carolina, with the Ducks winning a close 28-27 game over the Tar Heels.

The game was formerly sponsored by the San Diego County Credit Union, but it decided to not sponsor the bowl this season.