Deion Sanders understands that defeating rivals Nebraska 36-14 was not the only positive thing that happened for Colorado last weekend. The influx of revenue was game-changing for the city of Boulder, according to Sanders.

“The city made $18 million last week,” Sanders said from his office..

The video below shows Sanders and some coaches discussing the impact that the team has had on the university, and they cited that there was a line of students waiting to get tickets at 6 a.m. on Wednesday morning.

“Them kids are crazy, you seen the line?” Sanders said.

As said in the video, Boulder, Colorado is now a destination spot for sports fans all over the country. And, when the team wins, the entire city wins in the financial department.

With mounting anticipation for this weekend’s Rocky Mountain Showdown against Colorado State–in large part thanks to recent comments by CSU coach Jay Norvell–Boulder will yet again be the place to be in the college football world.